Golden Circle - Why - How - What

Inspired by Simon Sinek I developed my "Golden Circle", a sequence of Why / How / What.


  • I inspire organisations to thrive and their employees to flourish so that these inspired organisations and people can change the world, master the challenges ahead and find peace of mind.
  • I focus on organisations, because: organisations need agility, agility needs development. This way organisations will spur the development of their people, thereby becoming incubators for changemakers of smaller and bigger worlds.


  • Learn from all sources
  • Make it easy
  • Make it emotional
  • Make it elegant
  • Stay humble while being bold
  • Develop yourself
  • Walk what you talk 


  • Develop and share material that is helpful for changemakers, leaders and individuals
  • Consult organisations in change initiatives
  • Coach leaders when trying to change their cultures and structures
  • Teach other consultants

You want to develop your own Golden Circle?

The Original Book:


The How-to-Book:


The Video:

I am happy to support you to find the Golden Circle of you and/or your system: organisation, team, ... 

EasyAgile is what we need

I am just reading "How Google works".

You can think about Google what you want. But how they are doing it is really impressive. One of the things they are really doing well is: make it easy! They are asking: Would your Grandmother also understand it? 

And I could not help asking myself: Would my grandmothers (well, they are dead since many years, but still) understand what I am trying to explain about SDOs: Self-Organizing and Developmental Organisations? I am not so sure.

That led me to think about the technology adoption lifecycle - you know: the theory with the early adopters, the early majority etc.

please look here for a graph

The main message I am getting out of this graph is: it is wonderful if an innovation gets to the early adopters - but after that comes the tricky part: will we make it across the chasm to the early majority? this group needs complete solutions and convenience. It is not enough to say: this is new and cool - let´s try it!

So I was thinking: How can we make "agile" convenient? Promptly another voice jumped in and said: This is not possible! Agile is really complex! You need to have a really developed mature mind to understand and implement! 

I did some back and forth thinking and remembered a model that I learned from Roger Martin: Te Design of Business. He makes a helpful distinction: An Algorythm is a "simple" rule that you follow: It is good enough for simple and even comlicated matters - but not for complex topics. But beyond that is what he calls a "heuristic" - a "rule of thumb". In doubt, do that. Martin talks about how it is our job to look inside the mystery of others' (and ourselves') behaviour: What we are doing in complex situations is not just a mystery: We can distill the heuristics we are (maybe intuitively) following and teach them to other people. They maybe could not come up with the heuristic themselves, but after being shown they can follow this path.

And this is what is our job now, I think. There is plenty of insight about agile. Now let´s distill the rules of thumb and teach them to people who want some convenience and complete solutions. Let´s make it as simple as possible - but not any simpler.

Goethe once wrote: Today I am writing you a long letter - I don´t have a lot of time. The same will be true for EasyAgile: It will take more time and effort to offer simple but not oversimplified approaches that can be used by others.






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